Millennial Fast Food Trends: Effects on the Fast Food Industry
When we think of junk food restaurants, we think of fried fries, burgers, fried hen, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a very long time with fast food franchises for instance McDonald’s, Wendy’s, Burger California king and White Castle prominent the market. However , over the past 20 years, fast food in America has slowly and gradually changed from greasy fries and burgers at McDonald’s to deli sandwiches as well as milkshakes at Panera Breads or Chipotle. This occurrence is known as the rise with the ‘fast casual’ restaurants that offer the casual dining connection with healthy, organic meals created using produce that is sourced hereabouts but served at the rate and convenience that one will experience at a fast food cafe. This trend points to the fast-food industry that is changing and becoming healthier while nevertheless maintaining the convenience and the somewhat low price point that built fast food restaurants so productive in the first place. This essay will present evidence on how the fast-food in America is changing by simply becoming healthier, exotic, custom-made, ethical and ambient along with the role that fast unconventional restaurants and Millennials tend to be playing in driving this specific change.
The largest driver of this shift inside the fast food industry is the enhanced health consciousness of Americans.best website to write my research paper Based on Miller (182), the organic food movement which made its debut in the 1960s has been very successful in educating Tourists about the dangers of highly processed foods, Genetically Modified Organisms (GMOs) and the poisonous pesticides that happen to be used in modern agriculture. Rather, the movement implored Tourists to eat locally grown foodstuff natural and healthy meals. The success of this motion has had a detrimental impact on regular fast-food restaurants who have usually come under attack intended for selling high-calorie meals which can be unhealthy and cause obesity, diabetes and high blood pressure. Standard fast food restaurants have also been accused of advertising unhealthy dinners to children and using unpleasant and highly refined components to make their meals. This particular increased health consciousness contributed to reduced sales in junk food restaurants and constant risks of class action lawsuits via those who think their medical problems have been caused by eating fastfood (Dixon et al. 104). In order to deal with this occurrence, fast food restaurants have elevated the number of healthy meals unique menus, but their customer base has not been very high.
The rise involving fast casual restaurants can be attributed to the fact that they provide healthy food with the same convenience as fast food restaurants. Eagan (178) reports that it is due to this health consciousness how the “number of diners visiting fast-casual restaurants grew with ten times the rate associated with traffic to fast-food restaurants via 1999 through 2014. ” Fast-casual restaurants have grown with popularity due to their healthy, clean made offerings at a low price as well as high convenience. Food chains such as Panera Bread as well as Chipotle are fast informal restaurants that have succeeded inside providing healthy meals easily. These restaurants have self-service kiosks and drive via windows to compete efficiently with fast food restaurants by providing healthy meals in a rapidly and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include much more fast-casual restaurants.
The tastes of american citizens have also changed, with Millennials being more adventurous with the food tastes. Due to the rise of social media, Americans now are more aware of exotic foods such as Mexican, Greek, Judaism, Italian and Chinese and perhaps they are more willing to try these (Williams 1). Moreover, eating exotic meals and posting them on social media enhances the social capital of Millennial leading to a sharp rise in all their demand. Since traditional fastfood restaurants still offer regular meals such as burgers, fries, and chicken they are currently being edged out by fast-casual restaurants which offer a wide range of amazing meals which customers could customize in a dozen various methods. The ability to customize meals is particularly important to Millennials who are at this point the dominant working generation in America as they see meals as an extension of their personality (Eagan 177). These tendencies point to a future where fast food will consist of exotic and also international cuisines which will be highly customizable.
An additional shift in food attitude that has been experienced in America is the increased need to eat in the environmentally friendly and socially cognizant manner. There is an increase in the desire to eat food that has been sourced close by to support local farmers and native economies and also to eat food containing is grown in an environmentally friendly manner (Miller 182). Often , the food served at classic fast food restaurants violates these types of ideals as the breeding of the animals is done in galetas, the food is grown utilizing pesticides, and they do not support local farmers. On the other hand, quickly casual restaurants often espouse these ideas and more Us citizens, especially Millennials are choosing quick casual restaurants over regular fast food restaurants to express their very own beliefs on ethics associated with food sourcing. In the future, fast food is likely to be ethically sourced via local farmers using organic and natural and pasture raised ingredients.
The rise of social media and the want to share one’s activity intended for social capital has also modified what Millenials require of fast food joints by increasing the patronage of places and food that is photograph perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires that restaurants have great mood and artistically presented food that is ‘Instagram ready’ no matter if they are not fine dining dining places, and they are willing to pay a little more for your experience. Fast-casual restaurants similar to Chipotle have capitalized within this by having a brick and iron theme with high ambient lighting effects that has attracted Millennials in droves (Dixon et ‘s. 104). These changes imply that traditional fast food restaurants are now being edged out by fast-casual restaurants which provide a great ambiance that can provide web 2 . 0 likes for Millennials. Out of this trend, it looks like fast food eating places will have to become posh to compete effectively.
These changes in the fast food sector can be attributed to the coming of age of millennials who are today working and have disposable revenue to spend eating out, their attitudes about healthy food and the ethics of food sourcing in addition to production have played an integral role in making fast food more healthy and fueling the surge of fast-casual restaurants. Based on Williams (1), Millennials will also be more likely to cook their food than to eat out which could lead to a decline throughout eating out generally as more of them get into the job market and are earning salaries. Social websites has also fueled these changes as it has made exotic repas more popular and also required that dining establishments become more chic and circling so that they can take photos along with post them online inside social media sites. The internet has also helped in spread the message of healthy food, environmental consciousness, ethical food sourcing as well as the dangers of refined food in order to more people than before. That generation will continue to influence not only the fast food industry but food trends on the whole.
From the preceding discussions, it is clear that the fast food industry in America is usually poised for significant alterations as a result of increased health consciousness, fast casual restaurants, as well as the Millennial generation. The future of junk food is likely to include healthier food, exotic food, ethically taken ingredients, and more choices. Additionally, fast food restaurants are likely to be considerably more chick and ambiently decorated even as they focus on serving food as fast as possible through self-service kiosks, online ordering, in addition to drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of these changes in the fast food industry.